20 common email marketing mistakes in 2020 (and how to fix them)
Here are 20 common email marketing errors that still occur in 2020, such as how to fix them all. Common mistakes in email marketing to avoid ongoing report shows that email open rates have increased by about 5% since the first year.
Also, withdrawal rates are falling, which means that advertisers could very well engage in the inbox.
20 common email marketing mistakes
However, this does not mean that the most terrible email marketing errors are not yet occurring.
1. You forgot to optimize for mobile devices
With such a switch from desktop to laptop, this is to avoid major email marketing mistakes. A study shows that 74% of cell phone customers open the email on their phones.
Increasing your email for mobile phones can inspire a quick and enthusiastic return.
Instructions on how to fix it: Consent is an approximation of the image, so emails load the snapper onto cell phones.
Make sure each photo has alternative text, just for the chance that it doesn't overlap. Use a responsive email layout for the versatile and versatile stack.
2. Send on time, don't plan
When you may be willing to send email to all Higlegedy pigs, a calendar is the best option for engagement.
At this point, when you are predictable, your parsers begin to expect and invite your substance.
This makes you encourage connections and instill confidence as an expert.
Mixing the days and times you send the email can disappoint your supporters to the point of ruining their membership.
(There is a discussion about one of the most inaccurate and terrible email marketing errors.)
The biggest day to send emails
Step-by-step instructions to solve the problem: select a day and time that works best for your desired interest group and focus on scheduling emails at that point.
You can do a variety of research in the industry, only to find that it has no significant impact on your specialty.
This is an experiment, although you can start here: choose a day of the week, choose your favorite time of day. Change is important.
3. avoid automation
Automation can be a gamechanger for your email marketing execution. By doing things physically, you are losing productivity.
Likewise, people aspire to quick mistakes in general. In case you need to focus on your dilapidated, automation is this.
Complicated email automation programming
Complicated email automation programming
Trickle is one of the main e-mail automation programs.
Detailed instructions for solving this problem: scheduling email transmissions is your companion.
From Mailchimp to ConvertKit, there is no shortage of options: you just have to find the right one for your business.
4. Ignoring the performance of your campaigns in the past
Why market if you intend to do just what you need anyway? Like any marketer, email marketing focuses on the needs of your crowd, not yours.
To understand which email marketing mistakes to avoid, you need to review the previous presentation and present the areas of development.
Detailed instructions to solve this: Keep an eye on your measurements. On the key performance indicators, you have to focus on including clickthrough rate, discussion rate, bobsleigh rate, list growth speed, email share / forward rate, open rate. Withdrawal percentage and overall ROI.
5. Act in spammy
There is nothing more terrible than a booklet that looks, feels, and smells like spam.
Also, if it describes the email you sent, don't be shocked when you are being boycotted.
Spam-type emails include emails that are highly viewed, that come from an untrusted sender or that have no infallible reason.
The most effective way to resolve this: If you send e-mail from time to time, it will reduce your rate.
At that point, proceed with your title. Make sure it is receptive but genuine. Make sure the pickup links are clear and easy (someone who has to retire but can't find the button will likely send an email to Spam).
6. Lack of optimization on both ends
Do you treat your supporters like an object? You, do you look like an anonymous brand or administrator?
The absence of personalization - from two inbox closures - is one of the most tremendous email marketing mistakes you can make.
In this model, Topshop uses the "from" line. As it may be, you can change the name of your email for the purpose that different supporters see different names
Hi, 60% of advertisers claim to be struggling to personalize email, so you're not the only one.
The most effective way to solve this: Start by using the name of your endorser.
In the same way, you can divide your deficiency according to socioeconomic or psychology; That way, you are not sending emails to a huge package of new individuals.
Change the "to" field to talk to your crowd (think about using your name, your blog name, or a combination of the two).
Optimize your customers while grinding!
7. Excluding an offer for registration or activation
You have to attract new supporters and customers, don't you? Then don't make one of these common email marketing mistakes.
Individuals who neglect to include an incoming membership or offer, or individuals who do not make it clear lose it.
The most effective way to solve this is: keep your membership boxes in a clear place.
Include a selected proposal, however, keep it simple (and make sure it is a problem that your audience is facing).
If your specific e-mail organization (ESP) allows this, more than one pick-in is included for that extra touch of personalization.
8. Forget Keeping It Simple
This is an email, not a blog, nor a company page, for this. When the opportunity arises, give your customers access to the substance to investigate or move forward.
With such a large number of individuals opening e-mail on their mobile phones, a complex and drawn-out e-mail will likely end up in the trash.
The most effective way to solve this is: Prioritize short sentences and passages. Use the limited size of images.
Ask yourself, "Will I be overwhelmed if I get this email in my inbox now?"
9. Forget confirmation by e-mail (Hello, robot)
A dual selection or confirmation by email is very important. This is easy to do but by far one of the most common email marketing mistakes.
Twice they choose a shield from spammers and keep their email list spotless, full of authentic people who may need to buy your item or administration.
Detailed instructions to solve this: Check your ESP to set a double pick-up for each future pro. Using double opt-in helps you engage customers
10. Focus on the number of customers rather than quality
Your subscriber list may be filled with thousands of emails, but what does it mean if most of them never open your mail?
This reduces the percentage of openings and clicks, which can adversely affect delivery over time (AKA, you'll end up in the spam folder of those who want to read your email).
Fortunately, these types of email marketing mistakes are easy to correct. And when people are off your list, consider it good behavior: they will save you from trouble and tell you that they are not interested from the start.
How to fix it: Every few months, commit to clean your customer list. Eliminate what's on your list for a while, but none of your content has been opened or read for some time. You are better off without them.
11. A welcome email or missing sequence
Sending a welcome email (or a welcome sequence) is a great idea, but not so many people include it in their agenda.
This gives readers time to understand who you are and what they do. As a result, they do not know when or what to expect from you and are more likely to end the membership.
How to solve it: Write an e-mail or a sequence to automatically send someone your proposal or your tasks.
In the welcome email, share a little about yourself and what readers can expect from you and your content. Develop a relationship with Get-Go. it's that easy!
12. Aim for a large list before working
Don't let silly numbers come to your mind. If you are still building your number on the subscriber list, you can start marketing what you have so far.
Ten thousand or ten thousand does not matter how you approach your customers.
How to solve it: In practice, stop making email marketing mistakes, even where you still want to be.
13. Keep your eyes open about what other email marketing experts do
They say that reading is a better writer, so it only makes sense that looking at other newspapers helps you improve yourself.
It can teach you what is effective - or not entirely effective - from your point of view.
How to fix it: Sign up for a handful of email subscriptions within the same niche as your brand.
If you unsubscribe from someone, consider what you have done. If you hang out with others, ask yourself what they like.
14. Skimp on thematic lines
You can avoid the worst email marketing mistakes, but if you forget to create a kick set object, you are ready for it.
The deepest and most promising subject is the best. The hardest part is convincing your customers to open the email.
How to solve it: Consider hiring an internal or independent copywriter who specializes in direct response and email marketing.
In this example, the use of emojis and urgency attracts the user. Image courtesy https://sumo.Com/stories/best-email-subject-lines
15. Failed to test partition
Partition testing or A / B testing is a way to find out which version of the same email works best.
Over time, this will help you maximize the effectiveness of your email and improve your metrics.
How to solve it: Choose an ESP with an integrated partitioning test.
Some may send email A to a small segment of their audience and others may send email B to a smaller segment.
After the hour, whichever is the best execution and sent to the public. You can also do this manually and choose the best option based on your favorite KPI.
16. Don't forget to sign up
Imagine this: You send an email, but it's a mess. You do not notice it when you return to work and make countless complaints until the next day.
When you don't send the email, signing up by yourself can help you stay on the ball and solve any mess quickly.
This can solve the problem before anyone else. On a less serious note, your subscription helps you first see your email and determine whether it goes to your root folder, promotions, or spam.
How to solve it: The first step. See yourself signed up!
17. Focus on vanity, not value
Measuring arrogance in email marketing can lead you to think you have a strong crusade.
Basically, you can only focus on numbers that don't drop below the same surface area as your supporters or even your open rates (if you're going for pick-ups and purchases).
As Tim Ferris says, "Measuring vanity: useful for feeling incredible, terrible for activity".
Vanity measurement according to HubSpot
Detailed instructions to solve it: set your goal. At that point, it makes sense for the KPI to functionally connect to this.
Don't overlook the rest completely, but don't keep them in case you don't need them anymore.
18. Leaving the CTA
You must have some sort of consistent motivation in your email marketing (or any type of marketing).
Your CTA should be clear, clear, and concise. These characteristics will force your supporters to stick to this pattern.
How to start cpa marketing in 2020
You don't need your criminals to understand that they are not doing anything in any way imaginable, that there is a greater danger than what or what they should do directly. .
Step-by-step instructions to solve this problem: identify your CTA in each email on your timetable. Is it clear also perhaps? If not, lower it further.
19. The right balance between image and text cannot be found
Too many photos and your email will not be uploaded to the desktop or versatile.
Insufficient photos and your email seem sufficient and difficult to view.
It is important to find the right equation. Another disturbing factor is that many people end up with images when viewing an email, so if you have too many images in your email, there won't be too many settings for them.
You are required to spread the dreaded spam organizer about the additional possibility of filling your email with too many images.
The most effective way to solve this problem: limit yourself to a couple of images, important and respectfully guided, by e-mail. Definitely don't go crazy with 10 or 20 photos.
20. Forget that subscribers should respond if they wish
There are a large number of "normal" emails that convey the inbox that many people ignore and which is also understandable.
In any case, for some, business, allowing answers is a sensible move.
Because? Since you receive a response from supporters, your supporters' email providers get the word that you entered a position in the requested inbox.
This will naturally increase your open, read, and click-through rates. Additionally, response options are an exceptional way to engage with your supporters.
Detailed instructions to solve the problem: include it clearly in your CTA. Make a granular request from your supporters, at which point order them to respond with an answer. Also, remember permission to answer anyway!
There is no shortage of common email marketing mistakes, but they are easy to avoid and correct.
You can think hard to avoid all email marketing mistakes, but until you realize how to fix them, stay in the middle.
Determine which of these 20 common email marketing errors are flawed and resolve them asap.
All things considered, no cross technique is irreversible - and marketing development is the most ideal approach to get around this changing world.