How to increase remote digital marketing team productivity
Impact of the epidemic on digital marketing teamwork
We are all going through a difficult period because of COVID 19. The virus alone disrupted the regular activities of companies and, in some cases, forced them to suspend all operations.
Right now, digital marketing is heavily influenced. Agencies are not receiving new projects and are working on tight budgets. Marketing teams working on internal projects are forced to work from home. In other words, they all entered the distant world of work. How can create a blog with word press
Now, a dangerous situation begins with potential adverse effects on productivity with low capacity opportunities. This situation is explained in more detail below, taking into account management concerns:
While working from home, you will face some situations, such as doing housework, spending unnecessary time on social media, watching Netflix, etc. These deviations can divert your attention from regular work with reduced productivity.
For example, you are interacting with a customer via email and can receive notifications about sudden updates on social media. 30-minute time-waster update. After that, when you return to the conversation, you have no idea where you are staying and you spend more time knowing where to start Internet speed fluctuations
How to increase remote digital marketing team productivity In general, what is a good internet speed?
It depends on the activities you are doing. In general, 3-4 Mbps is a good speed when managing email and Skype communications. When changing the cable to fiber connection mode, you have several speed options to choose from depending on the connection type availability. If you are working from home in rural areas with limited fiber-based Internet penetration, you should opt for a wired connection.
Jerry as Tom chasing work-life balance
When you work from home, you need to manage your work-life balance. Apart from the work commitments, he has to take care of his family. It is difficult to handle both at the same time. However, by managing things effectively, you can optimize your office work with increased productivity. In addition, 80% of agencies agree on remote work and high productivity.
The following is a discussion of the missing strategies needed to increase the efficiency and productivity of a remote marketing digital marketing team:
Members of the cultural diversity team.
The McKinsey report states that members of different cultures can promote 35% creativity. People from different cultures come with different skills that increase the completion rate of the project. An eagerness to learn about each other's culture can help break the communication barrier.
In addition, people representing different cultures can give their opinion on global marketing strategies. This will help in creating a growth-focused product marketing plan.
Recommended webcast for you, July 1: Marketing during a crisis: Pivot your marketing messages and outlook by 2020. Set weekly meetings and daily micro goals
When working remotely, there are cases when you feel isolated and left alone without any communication from the team. To counter this, it is the responsibility of the team leader to organize a weekly online meeting to check the status of the work. Also, you can schedule a daily personal call with members to fight boredom and motivate them to work.
To increase daily productivity, you should prepare a list of activities before starting work and mark activities after completion. Also, at the end of the day, you can check the rate of completed activities to calculate efficiency. Daily reporting to your team leader can help you stay focused on goals and track progress.
Online training activities.
In addition to daily responsibilities and tasks, online training is mandatory for team members to keep them motivated. Management can conduct the first survey to learn about the training needs of individual employees and the training programs related to them. Before training, it will be your responsibility to share relevant learning materials to assist staff during training.
After training, the team leader can track how the program is helping them in daily activities and whether it is successful.
Take advantage of management tools
In a remote working environment, continuous cooperation is required. For that, you should invest in project management tools. It has equipment like Slack, Cumin, Asanas, Trello, etc. Managing daily work and internal collaboration. These tools come with excellent hassle-free internal task management features, daily reporting facility, and easy file sharing which can save time and complete the project within a specified time frame.
With investment in equipment and use of features, you can see the quality impact of the final digital marketing campaign and increase customer engagement as a result.
The only essential thing is the right choice of equipment according to the budget and nature of work. Leveraging the right tools can increase the productivity of remote work teams.
Teamwork
How to increase remote digital marketing team productivity When you are not in the office and in the absence of personal communication, there is a possibility of following ineffective and informal communication practices while working from home. Also, employees may feel monotonous doing the same work every day and result in lower productivity.
As a break from the daily grind, the HR department can design and implement online team building activities in which each team member can participate and enjoy a collaborative environment. They should ensure that every member is actively taken. For the digital marketing team, HR can design activities related to creating fun brand logos, creating attractive brand slogans, and the role of popular products, etc.
Implementation of award programs.
How to increase remote digital marketing team productivity Each team member has definite wishes in terms of achievement and recognition. Company management can take this to notice and design innovative employee reward programs. Focusing on digital marketing activities, they can design rewards programs associated with obtaining marketing metrics and managing successful campaigns.
These awards will further boost your morale and encourage you to work wonders in your fields.
Last word
There are already enough critics who are ending the remote work environment and how it can destroy the normal work culture. However, those people are really having trouble as the epidemic pushes companies to start this new normal culture. Although some offices have started operating, they will have to follow the new social eviction rules.
Instead of criticizing environmental conditions, management, and other aspects, we should implement these strategies in our routines to counter the epidemic for higher productivity.
